Are reviews fake news? According to the latest Praxidia study, 31% of French people no longer trust customer reviews. Fakereviews have made their way onto the web. So how do we fight? How to propose, or read reliable reviews? The…
How To Send Trust Signals To Customers
There is a real climate of consumer distrust of businesses. This is not new. In the agri-food sector, for example, the Yuka mobile application, which notes food quality, currently has close to 6 million visitors per month (source: Médiamétrie). It’s…
How The CFO Is Now Transforming The Company
Previously, the CFO (Chief Financial Officer) dealt with only one thing: the management of financial flows : accounting, taxation… Today, his cross-sectional vision is a real asset, and he becomes a leading player in the interpretation of results (figures). That’s…
Can Companies Still Appeal To Young People?
Businesses, and SMEs, are finding it increasingly difficult to recruit, that is a fact. How to explain it? Why don’t young people fight for a job anymore? Do you have to sell your own job offer? The answer in a…
Driving Customer Satisfaction In 3 Simple Indicators
What Is Client Satisfaction? Customer satisfaction is generally seen as the mainstay of loyalty. It can be measured in two ways. First in qualitative mode, with a customer testimonial for example. This type of verbatim (commentary) is particularly valuable, especially…
The Idea Box, An Old-School Indicator?
“I don’t know if I was particularly smart, but I know I was passionately curious,” Albert Einstein said. The idea box is an old concept, of course. But it is supposed to stimulate the growth of the company, the creativity…
How To Build Your Social Barometer?
According to the Cegos Observatory, in 2018, 20% of employees say social climate has improved at their workplace, against 9% in 2014. But, we have to measure these evolutions to perceive them! So, how do we do? A Few Barometer…
The Average NPS In Car Dealership And How To Improve It
What Is The NPS ? The Net Promoter Score or NPS is a customer loyalty indicator invented in 2003 by Fred Reichheld (The One Number You Need To Grow). Why do we use it ? Because it is simple and synthetic….
Collaborative Innovation, A Good Idea For Your Firm ?
According to this recent article of La Tribune, companies are increasingly adopting collaborative innovation. It has even become one of the main trends this year. Let’s be honest, the name is appealing. But, what is it exactly ? And how…
Tourist Offices From The Future, Really ?
“Tourist office”… that’s a rather old school word. Therefore, this summer tourist offices have been all over the internet. They still attract lots of tourists. In Montpellier, a French city, the tourist office welcomes 2000 to 3000 visitors a day…