2020 has served as a revelation of the marketing practices to adopt in order to make a shop, whether physical or online, last. In addition to cross-channel mechanisms, mentioned in our previous article we can also remember some fundamental marketing…
Cross Channel In Retail, How To Use It
We saw in our last article that cross channel selling was definitely retailers priority in 2020 and 2021, especially following successive lockdowns. Here are some ideas to inspire you in your cross-channel strategy, both with simple examples and case studies from the…
How To Revitalize Retail ?
In this article, a look back at the survey report issued this month by LSA, on solutions to revitalize retail in the face of the rise of e-commerce. The survey was conducted among 20,000 retail decision makers, initiated by Zumtobel,…
Rethinking Retail Outlets Is Urgent, According To Consumers
Retail outlets – especially small businesses – are increasingly threatened by the rise of e-commerce, favoured by successive lockdowns. This change in consumer purchasing habits is very real. The latest OpinionWay survey for Oney Bank, from October 2020, demonstrates the…
Intelligence Marketing To Grow Your Business Before Christmas
It’s never too late to adopt new marketing strategies, such as intelligence marketing. This technique, which aims to analyze accurate data to predict consumer behavior, can be a real lever for your business. And this, especially on Christmas Eve. Help…
Optimizing the digitalization of small businesses during lockdown
The new lockdown, which came into force at the beginning of November 2020 in France, highlighted the problem of the digitalization of small businesses and local shops. The closure of “non-essential businesses” has been in fact brutal and it seems…
Feedback To Improve Your Company’s Operational Performance
Agility in business, especially in times of crisis, improves the company’s operational performance. The latest report by the McKinsey Institute (The journey to an agile organization) shows a 30% to 50% increase in operational performance among companies designated as “agile”….
Can We Still Rely On Customer Reviews?
Are reviews fake news? According to the latest Praxidia study, 31% of French people no longer trust customer reviews. Fakereviews have made their way onto the web. So how do we fight? How to propose, or read reliable reviews? The…
How The CFO Is Now Transforming The Company
Previously, the CFO (Chief Financial Officer) dealt with only one thing: the management of financial flows : accounting, taxation… Today, his cross-sectional vision is a real asset, and he becomes a leading player in the interpretation of results (figures). That’s…
Collaborative Innovation, A Good Idea For Your Firm ?
According to this recent article of La Tribune, companies are increasingly adopting collaborative innovation. It has even become one of the main trends this year. Let’s be honest, the name is appealing. But, what is it exactly ? And how…